Download Organizational Rhetoric : Situations and Strategies in TXT, EPUB, PDF
9781412956697 English 1412956692 An unprecedented text explains how to analyze the role of rhetoric in organizationsIntegrating rhetorical theories and methods with principles of organizational communication, this pioneering text provides students with a step-by-step method for analyzing and critiquing examples of organizational rhetoric. The first half of the book offers an accessible introduction to rhetorical research, theory, and criticism and equips students for analyzing the messages of organizations in a variety of contexts. The second half focuses on needs in real-life organizational situations: to create and maintain identity; to manage messages about issues, risk, and crisis; and to communicate with those "inside" the organization.Contemporary examples and case studies (including a dispute over clean energy in Texas, efforts on the part of restaurant owners in New York to fight food labeling requirements, and a university's announcement that it is building a "body farm") illustrate the importance of this area of study and provide opportunities for students to apply their emerging analytical and critical thinking skills.Key FeaturesGrounds the explanation and critique of persuasive organizational messages in traditional and contemporary rhetorical literatureShows students how to critique the messages organizations use to create and maintain organizational powerDemonstrates the importance of rhetoric to the success of the organizationUses case studies and accompanying worksheets to help students move through the process of analyzing sample situations and messagesCovers image/impression management, issue management, crisis management, and other key facets of organizational rhetoricIncludes models of the book's method for analysis at the beginning of each chapter to help students visualize how each step fits into the larger systemIntended AudienceOrganizational Rhetoric: Situations and Strategies is ideal for a wide range of courses at the upper-level undergraduate and master's level, including Organizational Communication, Organizational Studies, Public Relations, and Rhetorical Studies. This first-of-its-kind textbook is also an essential addition to the libraries of Communication/Rhetoric and Business instructors., Integrating rhetorical theories and methods with principles of organizational communication, this pioneering text provides students with a step-by-step method for analyzing and critiquing examples of organizational rhetoric. The first half of the book offers an accessible introduction to rhetorical research, theory, and criticism and equips students for analyzing the messages of organizations in a variety of contexts. The second half focuses on needs in real-life organizational situations: to create and maintain identity; to manage messages about issues, risk, and crisis; and to communicate with those inside the organization., Organizational Rhetoric introduces students to a rhetorical approach to understanding, analyzing and creating organizational messages for both internal employees and external customers. This textbook provides students a theoretically-grounded understanding of the basic building blocks of organizational rhetoric, the types of rhetorical situations faced by organizational communicators, and the specific strategies used to address six common organizational rhetorical situations (such as image management).Students will gain an understanding of the power of organizations in contemporary society and be able to think critically about organizational messages.The text is organized in two units. In the first unit, authors Mary Hoffman and Debra Ford introduce the rationale for a rhetorical approach to organizational messages, and introduce the basic rhetorical building blocks and principles behind the rhetorical situation and the analysis of strategies.In the second unit, the authors cover six specific rhetorical situations commonly faced by organizations, image and identity management, issue management, impression management, risk management, crisis management and organizational apologia, and internal message management. Each chapter is structured similarly, in conjunction with the ideas developed in unit one, and each ends with a case study that exemplifies the content presented in that chapter.Features and Benefits:- The first unit in the text will introduce the details of analyzing situations and identifying strategies- The second unit will examine six specific recurring rhetorical situations for organizations- Organizational schema centered on situations and strategies- Use of real-life case studies- Focus on careers in organizational rhetoric- Focus on thinking critically about organizations in society, Organizational Rhetoric:� Situations and Strategies�introduces students to a rhetorical approach to understanding, analyzing and creating organizational messages--for both internal employees and external customers.�This textbook provides�students a theoretically-grounded understanding of the basic building blocks of organizational rhetoric, the types of rhetorical situations faced by organizational communicators, and the specific strategies used to address six common organizational rhetorical situations (such as image management).� Students will gain an understanding of the power of organizations in contemporary society and be able to think critically about organizational messages. The text is organized in two units. In the first unit, authors Mary Hoffman and Debra Ford introduce the rationale for a rhetorical approach to organizational messages, and introduce the basic rhetorical building blocks and principles behind the rhetorical situation and the analysis of strategies. In the second unit, the authors cover six specific rhetorical situations commonly faced by organizations--image &BAD:amp; identity management, issue management, impression management, risk management, crisis management &BAD:amp; organizational apologia, and internal message management. Each chapter is structured similarly, in conjunction with the ideas developed in unit one, and each ends with a case study that exemplifies the content presented in that chapter.Features &BAD:amp; Benefits:The first unit in the text will introduce the details of analyzing situations and identifying strategiesThe second unit will examine six specific recurring rhetorical situations for organizationsOrganizational schema centered on �situations and strategies�Use of real-life case studiesFocus on careers in organizational rhetoricFocus on thinking critically about organizations in society
9781412956697 English 1412956692 An unprecedented text explains how to analyze the role of rhetoric in organizationsIntegrating rhetorical theories and methods with principles of organizational communication, this pioneering text provides students with a step-by-step method for analyzing and critiquing examples of organizational rhetoric. The first half of the book offers an accessible introduction to rhetorical research, theory, and criticism and equips students for analyzing the messages of organizations in a variety of contexts. The second half focuses on needs in real-life organizational situations: to create and maintain identity; to manage messages about issues, risk, and crisis; and to communicate with those "inside" the organization.Contemporary examples and case studies (including a dispute over clean energy in Texas, efforts on the part of restaurant owners in New York to fight food labeling requirements, and a university's announcement that it is building a "body farm") illustrate the importance of this area of study and provide opportunities for students to apply their emerging analytical and critical thinking skills.Key FeaturesGrounds the explanation and critique of persuasive organizational messages in traditional and contemporary rhetorical literatureShows students how to critique the messages organizations use to create and maintain organizational powerDemonstrates the importance of rhetoric to the success of the organizationUses case studies and accompanying worksheets to help students move through the process of analyzing sample situations and messagesCovers image/impression management, issue management, crisis management, and other key facets of organizational rhetoricIncludes models of the book's method for analysis at the beginning of each chapter to help students visualize how each step fits into the larger systemIntended AudienceOrganizational Rhetoric: Situations and Strategies is ideal for a wide range of courses at the upper-level undergraduate and master's level, including Organizational Communication, Organizational Studies, Public Relations, and Rhetorical Studies. This first-of-its-kind textbook is also an essential addition to the libraries of Communication/Rhetoric and Business instructors., Integrating rhetorical theories and methods with principles of organizational communication, this pioneering text provides students with a step-by-step method for analyzing and critiquing examples of organizational rhetoric. The first half of the book offers an accessible introduction to rhetorical research, theory, and criticism and equips students for analyzing the messages of organizations in a variety of contexts. The second half focuses on needs in real-life organizational situations: to create and maintain identity; to manage messages about issues, risk, and crisis; and to communicate with those inside the organization., Organizational Rhetoric introduces students to a rhetorical approach to understanding, analyzing and creating organizational messages for both internal employees and external customers. This textbook provides students a theoretically-grounded understanding of the basic building blocks of organizational rhetoric, the types of rhetorical situations faced by organizational communicators, and the specific strategies used to address six common organizational rhetorical situations (such as image management).Students will gain an understanding of the power of organizations in contemporary society and be able to think critically about organizational messages.The text is organized in two units. In the first unit, authors Mary Hoffman and Debra Ford introduce the rationale for a rhetorical approach to organizational messages, and introduce the basic rhetorical building blocks and principles behind the rhetorical situation and the analysis of strategies.In the second unit, the authors cover six specific rhetorical situations commonly faced by organizations, image and identity management, issue management, impression management, risk management, crisis management and organizational apologia, and internal message management. Each chapter is structured similarly, in conjunction with the ideas developed in unit one, and each ends with a case study that exemplifies the content presented in that chapter.Features and Benefits:- The first unit in the text will introduce the details of analyzing situations and identifying strategies- The second unit will examine six specific recurring rhetorical situations for organizations- Organizational schema centered on situations and strategies- Use of real-life case studies- Focus on careers in organizational rhetoric- Focus on thinking critically about organizations in society, Organizational Rhetoric:� Situations and Strategies�introduces students to a rhetorical approach to understanding, analyzing and creating organizational messages--for both internal employees and external customers.�This textbook provides�students a theoretically-grounded understanding of the basic building blocks of organizational rhetoric, the types of rhetorical situations faced by organizational communicators, and the specific strategies used to address six common organizational rhetorical situations (such as image management).� Students will gain an understanding of the power of organizations in contemporary society and be able to think critically about organizational messages. The text is organized in two units. In the first unit, authors Mary Hoffman and Debra Ford introduce the rationale for a rhetorical approach to organizational messages, and introduce the basic rhetorical building blocks and principles behind the rhetorical situation and the analysis of strategies. In the second unit, the authors cover six specific rhetorical situations commonly faced by organizations--image &BAD:amp; identity management, issue management, impression management, risk management, crisis management &BAD:amp; organizational apologia, and internal message management. Each chapter is structured similarly, in conjunction with the ideas developed in unit one, and each ends with a case study that exemplifies the content presented in that chapter.Features &BAD:amp; Benefits:The first unit in the text will introduce the details of analyzing situations and identifying strategiesThe second unit will examine six specific recurring rhetorical situations for organizationsOrganizational schema centered on �situations and strategies�Use of real-life case studiesFocus on careers in organizational rhetoricFocus on thinking critically about organizations in society